Big Data Log Collection and Analysis Framework 2018-06-13
Through the collection and storage of the transaction log of the shopping platform system, the analysis of customers' purchase behavior and popular commodity types is realized, and finally the product promotion focusing on customers' needs is achieved.
Users: users' click behavior, purchase behavior, return behavior analysis, user portrait, etc.
In terms of commodities: ranking of popular purchases of platform commodities, ranking of click on platform commodities, and statistics of types of purchased commodities in the region.
Transaction: user transaction mode and behavior statistics.
Logistics: statistical analysis of goods purchased by users.